Course Title: Digital Marketing 101
Instructor: Amanda Speer, A&S '14 (MA)
Brought to you by Odyssey
August 29, 2024 - October 3, 2024 (6 Sessions)
Thursday, 7:00PM ET - 8:00PM ET
Virtual via Zoom
Course Description: This course is designed to provide an introduction to the fundamental concepts and strategies of digital marketing. Attendees will gain a solid foundation in the key areas of digital marketing, empowering them with the knowledge and skills necessary to develop and implement effective marketing campaigns. Here’s an overview of what participants can expect to learn:
1. Digital Marketing Basics Definition and Scope.
2. Market Research and Consumer Behavior Market Research Techniques.
3. Content Marketing, Creation & Distribution: Strategies for creating engaging and valuable content.
4. Social Media Marketing and Email Marketing Platform Engagement Strategies.
5. Developing a Digital Marketing Strategy.
6. Future Trends & Emerging Technologies in Digital Marketing
By the end of the course, attendees will have a thorough understanding of digital marketing principles and practical skills to create and manage effective digital marketing campaigns. This course is perfect for beginners looking to enter the digital marketing field, as well as professionals seeking to enhance their marketing knowledge and capabilities.
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Johns Hopkins Tuition Remission Policies
Johns Hopkins alumni, staff, faculty and their spouse or domestic partners are eligible for tuition remission for Odyssey lifelong learning courses. Select the correct ticket pricing during registration. If we cannot confirm your eligibility, you will be requested to pay the full registration price for the course. Eligibility details can be found here.
Withdrawals & Refunds:
If a course is canceled or closed, the registrant is notified immediately, and a full refund is processed automatically unless another course is requested. Registrants who wish to withdraw from an active course must complete the online Odyssey Refund Request Form. Attach any documentation to support your request (e.g., medical documentation, family crisis documentation, etc.).
100% refund- Prior to the start of the course.
50% refund- During the first week of the course.
No refunds will be given after the first week of each course unless in exceptional cases.
Please note, refunds apply only to the tuition portion of an Odyssey participant’s charges and are not applicable to any fees or gifts made to the Johns Hopkins Alumni Association. Registrants will be notified by email if a refund is approved within (5) business days.
