Prompt to Profit: Using AI to Transform Marketing with Amanda Speer, A&S '14 (MA)

Lifelong Learning Logo Course Title: Prompt to Profit: Using AI to Transform Marketing

Instructor: Amanda Speer, A&S '14 (MA)

Brought to you by Odyssey

October 20, 2025 - November 24, 2025 (6 Sessions)

Monday, 6:00PM ET - 8:00PM ET

Virtual via Zoom

Offered as part of the Fall 2025 Odyssey Alumni Academy - courses exclusively for alumni and taught by esteemed members of our alumni community and faculty.

Course Description: As artificial intelligence rapidly transforms the marketing landscape, the ability to effectively use generative AI tools is becoming essential for marketers across industries. Generative AI for Marketing is a hands-on, 6-week course that introduces students to cutting-edge AI technologies and how they can be applied to content creation, personalization, ad development, customer engagement, and strategic planning. This course is ideal for marketing professionals, entrepreneurs, and creatives eager to explore how AI tools like ChatGPT, DALL·E, and other platforms can increase efficiency, inspire creativity, and enhance campaign performance. Each week includes practical demos, discussions, and assignments designed to help you apply AI tools in real-world marketing scenarios—ethically, strategically, and effectively.

Participants will need free/open accounts for ChatGPT, Dall-E, or a paid account for Leonardo.AI.
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Johns Hopkins Tuition Remission Policies

Johns Hopkins alumni, staff, faculty and their spouse or domestic partners are eligible for tuition remission for Odyssey lifelong learning courses. Select the correct ticket pricing during registration. If we cannot confirm your eligibility, you will be requested to pay the full registration price for the course. Eligibility details can be found here.

Withdrawals & Refunds:

If a course is canceled or closed, the registrant is notified immediately, and a full refund is processed automatically unless another course is requested. Registrants who wish to withdraw from an active course must complete the online Odyssey Refund Request Form. Attach any documentation to support your request (e.g., medical documentation, family crisis documentation, etc.).

100% refund: Prior to the start of the course and after the first class.
No refunds: After the first week of each course unless in exceptional cases.

For single-session courses:
100% refundable within two (2) business days of the event.

Please note, refunds apply only to the tuition portion of an Odyssey participant’s charges and are not applicable to any fees or gifts made to the Johns Hopkins Alumni Association. Registrants will be notified by email if a refund is approved within five (5) business days.

ABOUT Amanda Speer

Amanda Speer is a dynamic and focused SaaS marketer with over a decade of experience in crafting and executing strategic and impactful content marketing campaigns. With a deep understanding of market dynamics, Amanda excels in creating compelling content that resonates with target audiences and drives engagement. Her innovative approach to content marketing, combined with a strong analytical mindset, allows her to develop and implement strategies that not only attract but also retain customers.

Amanda's expertise lies in her ability to blend creativity with data-driven insights, ensuring that every campaign she leads is both effective and efficient. Her commitment to staying ahead of industry trends and her passion for continuous learning make her a valuable asset in the ever-evolving world of SaaS marketing.

Throughout her career, Amanda has successfully managed a variety of marketing initiatives, from brand storytelling and social media campaigns to SEO and lead generation. Her ability to adapt to the fast-paced digital landscape and her dedication to achieving excellence have earned her a reputation as a trusted and results-oriented marketing professional.

Amanda holds a degree in Marketing and continues to expand her knowledge through professional development courses and industry conferences. When she's not driving marketing success, she enjoys sharing her insights and experiences through speaking engagements and mentorship programs, helping both the next generation of marketers and lifelong learners alike.

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Event Date
Starts:
Monday, October 20, 2025
6:00pm EDT

Ends:
Monday, November 24, 2025
8:00pm EDT

Contact
Odyssey
1-800-JHU-JHU1 (548-5481)
odyssey@jhu.edu

Ticket Options

	JHU Alumni (all divisions) 50% discount. Alumni status will be confirmed.	$

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JHU Alumni (all divisions) ($120.00)

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