Course Title: The Psychology of Personal Brands in Media
Instructor: Ramatu Kandakai, Bus '18 (MBA)
Brought to you by Odyssey
June 10, 2024 - July 15, 2024 (6 Sessions)
Monday, 6 PM ET
Virtual via Zoom
Course Description: In today's media-saturated world, building a strong personal brand is essential for success in both professional and personal spheres. During this 6-week course, participants will delve into the intricate psychology behind personal brand perception and acquire the knowledge and tools to craft compelling narratives. Through lectures, interactive activities, videos, and discussions participants will embark on a transformative journey of self-discovery and strategic planning. At the end of this course all participants will have developed their own personalized action plan for their personal brands. Learning outcomes include: personal branding frameworks, storytelling, trust building, visual communication, and action plan development, equipping participants with invaluable skills in storytelling, leveraging media, content development, and brand management.
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Johns Hopkins Tuition Remission Policies
Johns Hopkins alumni, staff, faculty and their spouse or domestic partners are eligible for tuition remission for Odyssey lifelong learning courses. Select the correct ticket pricing during registration. If we cannot confirm your eligibility, you will be requested to pay the full registration price for the course. Eligibility details can be found here.
Withdrawals & Refunds:
If a course is canceled or closed, the registrant is notified immediately, and a full refund is processed automatically unless another course is requested. Registrants who wish to withdraw from an active course must complete the online Odyssey Refund Request Form. Attach any documentation to support your request (e.g., medical documentation, family crisis documentation, etc.).
100% refund- Prior to the start of the course.
50% refund- During the first week of the course.
No refunds will be given after the first week of each course unless in exceptional cases.
Please note, refunds apply only to the tuition portion of an Odyssey participant’s charges and are not applicable to any fees or gifts made to the Johns Hopkins Alumni Association. Registrants will be notified by email if a refund is approved within (5) business days.
