Branding for Business: Building a Captivating Brand from the Ground Up with Lize-Anne Bonhomme


Lifelong Learning LogoCourse Title: Branding for Business: Building a Captivating Brand from the Ground Up 

Instructor: Lize-Anne Victoria Bonhomme

Brought to you by Odyssey 

June 7, 2023 - July 26, 2023 (8 sessions)

Wednesdays, 6:30PM ET

Virtual via Zoom


Course Description:

You'll learn how to use storytelling to find and captivate your ideal audience. We'll dive into the science and art of branding to take that business idea swimming around in your head and making it a living, breathing thing. You'll learn how to create a brand voice that cuts through the noise of social media and right to your ideal customers. We'll identify the best channels to talk to your audience and learn strategies to tell your brand story effectively on each of them. 


Johns Hopkins Tuition Remission Policies  

Johns Hopkins alumni, staff, faculty and their spouse or domestic partners are eligible for tuition remission for Odyssey lifelong learning courses. Select the correct ticket pricing during registration. If we cannot confirm your eligibility, you will be requested to pay the full registration price for the course.  Eligibility details can be found here

Withdrawals & Refunds: 

If a course is canceled or closed, the registrant is notified immediately, and a full refund is processed automatically unless another course is requested. Registrants who wish to withdraw from an active course must complete the online Odyssey Refund Request Form. Attach any documentation to support your request (e.g., medical documentation, family crisis documentation, etc.). 

100% refund- Prior to the start of the course. 

50% refund- During the first week of the course. 

No refunds will be given after the first week of each course unless in exceptional cases. 

Please note, refunds apply only to the tuition portion of an Odyssey participant’s charges and are not applicable to any fees or gifts made to the Johns Hopkins Alumni Association. Registrants will be notified by email if a refund is approved  within (5) business days. 

ABOUT Lize-Anne Bonhomme

Lize-Anne Victoria Bonhomme is a senior copywriter at AKQA, a global advertising agency. After graduating from Hopkins in 2011 as an anthropology pre-med major, she quickly realized she didn't actually want to pursue medicine. She pivoted and started a successful Vacation rental company and a photography company. She decided to pursue an advanced degree in advertising. She has worked collaboratively on major brands including nike, amazon, Dos Equis, Lululemon and eBay. She loves living in the intersection between creativity, business and strategy.

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 Event Date
Wednesday, June 7, 2023
6:30pm EDT

Wednesday, July 26, 2023
8:30pm EDT

1-800-JHU-JHU1 (548-5481)

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Thank you for your interest in Odyssey. This course is now closed. For questions, please contact