Get Started on Your Marketing Plan

light blue JHU logo with name of course and instructor

Brought to you by Odyssey

February 23, 2022 (1 Session)
Wednesday 6:30 PM - 8:30 PM ET

In today's volatile business environment, every entrepreneur—business owner, writer, artist, musician—must develop marketing skills. The first step is to develop your marketing plan. In this workshop, small business owner and award-winning writer, Barbara Morrison, will help you get started on your marketing plan. Beginning with the three questions you must first answer to guide your marketing strategy, we will look at the marketing tools that work today and discuss the pros and cons of different promotional strategies. You will come away with the start of an effective marketing plan.

Johns Hopkins Tuition Remission Policies

Current and retired full-time Johns Hopkins faculty and staff, as well as their spouses or domestic partners, are eligible for tuition remission. Eligibility details can be found here.

After registration, tuition remission eligibility will be confirmed by the Odyssey registrar. If eligibility cannot be confirmed, you will be required to pay full tuition for the course. Under the terms of the University’s remission program, Hopkins employees must withdraw in writing at least five working days before the first class to receive a 100% refund. No partial refunds are given to JHU employees and affiliates. All other participants should review the JHAA Event Cancellation and Refund Policy

ABOUT Barbara Morrison
Poet, Writer, Publisher, Freelance Editor, Teacher, Dancer

Barbara Morrison, who writes under the name B. Morrison, is a poet and writer, a publisher, freelance editor, teacher, and dancer. In her new poetry collection, Terrarium, she explores the influence of place: where you live, where you grew up, where you travel, where you go in dreams. Her previous collection, Here at Least, chronicles a journey undertaken in response to Rilke’s directive: “You must change your life.” She is also the author of a memoir, Innocent: Confessions of a Welfare Mother, a powerful coming-of-age story that dispels some of the myths and misunderstandings about those living in poverty.

Barbara’s award-winning work has been published in anthologies and magazines. She conducts writing workshops and speaks on women’s and poverty-related issues. She is also the owner of a small press and speaks about publishing and marketing. She reviews books on her #MondayMorningBooks blog and tweets regularly about poetry @bmorrison9 using #poetswords.

Barbara conducts one-day workshops and multi-session courses in poetry, memoir writing, book marketing for authors, building a solid story structure, giving a successful reading, and others. Please contact her for details.

 Follow us on

 Event Date
Wednesday, February 23, 2022
Start Time: 6:30pm EDT
End Time: 8:30pm EDT

 Contact
Odyssey
1-800-JHU-JHU1 (548-5481)
odyssey@jhu.edu

Status message

Thank you for your interest in Odyssey. This course is now closed. For questions please contact odyssey@jhu.edu or revisit the website and try something new!