Natasha Chan is a Principal Solutions Consultant at Adobe where she serves as a technical and strategic thought partner for higher education customers, demonstrating how Adobe's creativity and AI productivity tools can provide meaningful solutions for students, faculty, and staff. Prior to Adobe, Natasha was a Creative Strategist with Salesforce’s Innovation and Design Studio, focused on human-centered design, research, and storytelling. She was formerly an Associate Director, Career Management at the University of Chicago’s Booth School of Business, and also led change management strategy for university implementations of PeopleSoft Campus Solutions, Oracle Cloud ERP/CRM, and Eloqua Marketing Cloud as an Education Consultant with Huron Consulting Group. She continues to be an active alumni, mentor, and guest lecturer at Johns Hopkins University where she received her MBA/MPH, and the University of California, San Diego where she received her BA.