Sponsored by the Arts, Entertainment, Media, and Entrepreneurship Affinity, the Healthcare Affinity, and Innovation Initiatives
Good website usability depends on your website being available, clear, credible, learnable, and relevant to the people who use it. Join us for a conversation with Aline Lin (A&S '92, SOM '97), CEO and Creative Director of Astriata, as she discusses website design usability, including the user experience and why it's important, how it's evaluated, and how the results of evaluations are incorporated into a website. We'll also discuss the importance of website navigation, conversion, and return on investment. There will be an opportunity for Q&A. This event will be presented on Zoom and the link will be shared with registrants in advance of the event.
MEET OUR SPEAKER
Aline Lin (A&S '92, SOM '97), CEO and Creative Director, Astriata
Aline has directed, designed and coordinated projects for more than 22 years. With her background in psychology, visual communication, design and usability, she offers a multi-faceted approach to projects, applying best practices from scientific, behavioral and design perspectives. Aline holds a Bachelor of Arts in Psychology from Johns Hopkins University, and a Master of Arts degree in medical and biological illustration from the Johns Hopkins School of Medicine. She has provided clients with comprehensive design solutions that include branding strategy, identity systems, print design, website design and usability testing.
Aline’s design work has received numerous awards, and has been recognized by institutions including Communication Arts, which helps set the industry standard for good design. She is a member of the Academy of Interactive & Visual Arts, which is an organization of professionals representing visual arts. As a guest lecturer for the Department of Art as Applied to Medicine, Johns Hopkins School of Medicine, and previously as an Information Technology Practitioner faculty member in graphic design for the web at the Johns Hopkins Carey Business School, Aline enjoys sharing her experience and expertise with students. She brings a fresh perspective to our team, using the unique combination of her education and design skills to bring innovative, effective designs to clients.
This program features an individual who will share information about professional skill-building. The University does not make any representations or warranties regarding the accuracy of the information provided during these programs and inclusion of this program on our event calendar does not constitute an endorsement by the University.